泰聯社訊 Thairath Money深入研究了Krungsri Research的分析，發現泰國現代零售業務是批發和零售業的一部分，2023年總價值為2.8兆泰銖，佔GDP的15.7%。調查預測2024-2026年泰國現代零售業務將成長5-5.5%，同時現代零售業務競爭可能會加劇。
調查發現，各業者在社區商場、加油站或人潮較多的村莊等地段不斷拓展門市，並調整門市業態與規模。2023年現代零售商店的門市數量超過2萬家，其中90%以上是便利商店。此外，大多數業者採用降低價格的策略來吸引顧客。
創業家利用利用線下網點的廣布讓產品快速到達消費者手中，以刺激銷售成長。可見，零售連鎖店的分店數量不斷增加。7-11每年擴張700家分店（到2023年增加了707家分店，總計14,545家分店）；Lotus's go fresh每年新開120-150家分店；CJ More每年新開250家分店；BigC Mini每年新開200-300家分店；Tops Daily每年新開8-10家分店。 copyright kaixin100
Krungsri Research也指出，現代零售業的競爭相當激烈，有興趣進軍現代零售業的企業家需要面臨產品雷同和便利店數量多的問題，還必須與因智慧手機和互聯網的普及而迅速增長的線上購物相競爭。同時，也需要留意泰國消費者的整體購買力，因為泰國民眾仍面臨生活成本高和家庭債務的壓力，尤其是草根家庭。
Thairath Money dug into Krungsri Research's analysis and found that Thailand's modern retail business, which is part of the wholesale and retail industry, will be worth a total of 2.8 trillion baht in 2023, accounting for 15.7% of GDP. The survey predicts that Thailand's modern retail business will grow by 5-5.5% from 2024 to 2026, and competition in the modern retail business may intensify.
The survey found that various operators are constantly expanding their stores in areas such as community shopping malls, gas stations or villages with large crowds of people, and adjusting their store formats and scales. The number of modern retail stores will exceed 20,000 in 2023, of which more than 90% are convenience stores. In addition, most businesses adopt price reduction strategies to attract customers.
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Entrepreneurs use the wide distribution of offline outlets to quickly reach consumers' hands to stimulate sales growth. It can be seen that the number of branches of retail chain stores is constantly increasing. 7-11 is expanding by 700 branches every year (707 branches added by 2023, totaling 14,545 branches); Lotus's go fresh opens 120-150 new branches every year; CJ More opens 250 new branches every year; BigC Mini opens new branches every year 200-300 branches; Tops Daily opens 8-10 new branches every year.
Krungsri Research also pointed out that the competition in the modern retail industry is quite fierce. Entrepreneurs interested in entering the modern retail industry need to face the problems of similar products and a large number of convenience stores. They must also compete with the rapidly growing online market due to the popularity of smartphones and the Internet. Shopping competes. At the same time, it is also necessary to pay attention to the overall purchasing power of Thai consumers, because Thai people still face the pressure of high living costs and household debt, especially grassroots households.
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Source of material: official media /online news