Ministry of Culture Unveils "5 Model Restaurants" Awarded "Thailand Best Local Food" Mark, Launching Campaign to Taste Rare Local Dishes This September

Today (22 July 2026), at 2:00 PM, at the Amari Bangkok Hotel, Ms. Sabida Thaiseth, Minister of Culture, chaired the press conference launching the "Thai Local Food to World Food" project under the "Thailand Best Local Food" (TBLF) mark, organized by the Department of Cultural Promotion. The initiative aims to certify the quality, identity, and value of Thai culinary heritage accepted globally. Out of more than 170 applicant restaurants nationwide, 5 model restaurants were selected based on three main criteria: Heritage Value, Culinary Interpretation, and Restaurant Excellence.

Ms. Sabida Thaiseth, Minister of Culture, revealed that the "5 Model Restaurants" awarded the TBLF symbol are categorized into two selections:

1.Classic Selection (Preserving Traditional Roots):

  Khaosan Sek (Bangkok) – Kaeng Ranjuan

  Toh Daeng (Phuket) – Yum Ya Nhat

  Bucha (Phuket) – Yellow Sticky Rice

  Mok (Ubon Ratchathani) – Palmyra Palm Jelly in Coconut Milk

2.Creative & Innovative Selection (Contemporary Creation Retaining Essence):

Bo.lan (Bangkok) – Lon Pla Som

The Minister of Culture further stated that to maximize the impact, the department has partnered with private sectors to launch promotional activities from August to October 2026. The highlight will be "The Lost Taste Restaurant Month" throughout September, during which these 5 restaurants will serve special rare menus alongside exclusive privileges and promotions from corporate partners, aiming to convert "disappearing flavors" into "must-visit culinary destinations" and generate tangible revenue for operators.

Additionally, Mrs. Yuthika Isarangkura na Ayudhya, Director-General of the Department of Cultural Promotion, invited food enthusiasts and tourists to experience these authentic legendary dishes at the 5 model restaurants, with event details and privileges available on the Department of Cultural Promotion's Facebook Page.

Photo : Yanawut Samphaothong