Pheu Thai clarifies “9 Millionaires a Day” policy, Aims to raise state revenue not hand out cash

Today (Jan 26, 2026), the Pheu Thai Party hosted a news event. Mr. Julaphan Amornvivat, party leader and prime ministerial candidate; Dr. Prommin Lertsuriydet, former deputy secretary-general to the prime minister; Mr. Chatrin Chanhom, a list MP candidate; Mr. Payu Nuengjamnong, an MP candidate for Chonburi; and Mr. Suksit Srijomkhwan, party spokesperson.

He remarked that the "Creating Millionaires" plan is the final piece of the Pheu Thai Party's plan to transform Thailand into a high-income country through innovation and technology. Its goal is to encourage people to join the system, establish a database, and eventually create a high-value economy. The Pheu Thai Party believes in positive reinforcement rather than coercion through punishment; so, it is not about handing out money, but about providing the opportunity to become a millionaire. It encourages citizens to voluntarily access government data.

The final objective is to build a strong data infrastructure that will enable high-value business operations and more precise welfare management. This strategy gives Thais the opportunity to win millions of baht every day, with 9 million baht up for grabs, each reward worth 1 million baht. Its goal is to produce revenue for the government while also creating a sustainable welfare system by encouraging people to contribute their fair share of taxes. As today,, the government will select winners at random from two main categories:

1. Five rewards will be distributed based on receipt number. Any citizen who buys products and services and receives an e-receipt from any retailer, regardless of the purchase amount, is eligible.2. Four rewards will be granted based on national ID numbers, separated into four groups. Prizes are available for income tax payers, older persons over 60, and registered farmers. 1 prize for volunteers such as village health volunteers, rescue volunteers, community volunteers, veterans, village security guards, consumer protection volunteers, Ministry of Social Development and Human Security volunteers, social development volunteers for people with disabilities, soil experts, civil defence volunteers, probation volunteers, village natural resource and environmental protection volunteers, community police volunteers, and other volunteers from the government(Registered but without a regular salary.) 1 Award.

The policy's main objective is to encourage people to participate in the tax system.According to a World Bank report, Thailand's informal sector is valued 9 trillion baht, ranking 14th worldwide and second in ASEAN (behind Myanmar). Small firms and service providers have little motivation to participate in the system, and in some situations, they actively avoid it.This results in the inability to collect taxes from the informal economy (i.e., enterprises and service providers that are not registered for VAT), leading to a lack of revenue, inaccurate trade statistics, and missed chances for national growth.Successful models from other countries, like as Brazil and Taiwan, require just approximately 3 billion baht to produce more than 100 billion baht, with investments reaching 1 billion baht.

Creating a database (Big Data) is critical; it entails integrating individuals into the database and using the data, such as in precision agriculture, to allow the government to successfully support agricultural products. The goal is to shift the agriculture sector towards a high-value economy, reducing agricultural product overstock and making commodity price guarantees practical and efficient. This strategy intends to help an ageing society by giving reliable statistics on debt burden, health, and employment experience. To enable the government to efficiently upskill senior individuals, this data will be paired with suitable jobs, returning them to the labour market.

For income tax payers, this will retain citizens in the system and attract new talent. Income data across occupations will assist the government and private sector in identifying shortcomings and developing strengths, so promoting the "Thai People Without Poverty" initiative. This will allow the government to accurately implement programs aimed at increasing income for individuals earning less than 3,000 baht per month, preventing surplus and leakage to those who are not truly impoverished. Furthermore, the data will assist the government in identifying occupations in need of assistance and developing workforce plans.

The gathering of receipts from people' purchases will integrate informal companies into the system, formally expanding the tax base and government revenue. The government can also check the transparency of these businesses.

Finally, Mr. Julaphan emphasised that the initiative is not about giveaways, but about earning cash for the government by bringing back foreign economies into the system and creating income and welfare for the country. It is the final piece of the puzzle that will transform Thailand into a high-income country through science and technology.

This policy is an incentive for investment, similar to developing a large-scale database system to help the government solve problems effectively. This is accomplished through budget management, which ensures that all Thais have the opportunity to play and win by purchasing things, earning cash for the country.

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Source of material: official media /online news