Thai Curry and Rice Still Hot! LINE MAN Wongnai Reports 52 Million Orders in First 9 Months of 2025

Bangkok – LINE MAN Wongnai revealed that “Khao Gaeng” (Thai curry and rice) remains one of the most popular meal choices among Thais, with more than 52 million dishes ordered via its platform nationwide in the first nine months of 2025. The numbers highlight the resilience of Thailand’s local fast food culture despite broader economic challenges.

While overall restaurant sales fell by 14% year-on-year, curry and rice shops saw only a modest 4% decline. Small roadside curry stalls quickly adapted to food delivery platforms, helping them reach a wider customer base. Curry and rice shops now account for over 10% of all restaurants on LINE MAN.

The top three best-selling dishes are:

1. Kai Palo (braised eggs and pork belly in five-spice broth), boosted by social media trends.

2. Moo Kon Tod (fried pork patties)

3. Kaeng Lueang (Southern-style yellow curry)

To strengthen curry and rice’s position as both a business and cultural soft power, LINE MAN Wongnai and the Thai Restaurant Association are hosting the “Khao Gaeng - Thai Curry and Rice Championship 2025”

Event Details

• October 17–19, 2025, at   Phenix Tower, Pratunam, Bangkok

• Three competition rounds – Skills Challenge Day, Creativity Challenge Day, and Grand Finale Day.

• Side activities are workshops, panel discussions, and cultural showcases to rebrand curry and rice as Thailand’s culinary pride.

Benefits for Participating Vendors

• 30 curry and rice vendors will receive exclusive promotional packages to boost visibility across LINE MAN Wongnai channels.

• Free LINE Pay QR Box devices with audio payment alerts to enhance payment convenience.

• Special training sessions by the Thai Restaurant Association to build long-term competitiveness.

Awards:

• Champion: Trophy, “Professional Thai Curry and Rice” certificate, and 100,000 THB cash prize.

• Runners-up: Cash prizes ranging from 10,000 to 50,000 THB, plus trophies and certificates.

• Total prize pool: Over 200,000 THB.

Khao Gaeng remains a staple in Thai daily life – affordable, convenient, and versatile. With private sector initiatives like LINE MAN Wongnai’s and institutional backing from the Thai Restaurant Association, curry and rice is well-positioned not only to sustain domestic demand but also to expand their recognition as a Thai soft power on the global stage.

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Source of material: official media /online news